Playing Out

Warwick Arts Centre
Grantholder

Community development project using the theme of play to deliver a listening and storytelling project inspired by the 2022 Commonwealth Games.

Project information

£196,074

Grant amount

August 2020

Date awarded

September 2020 – December 2023

Project duration

Coventry

Location

Project Detail

Playing Out was a participant-led programme of creative activity in Canley, Coventry. A grant of £200,000 was awarded to Warwick Arts Centre to create a new, inclusive art and culture project linked to the Birmingham Commonwealth Games.

Warwick Arts Centre was one of three organisations to receive a share of £600,000 from the West Midlands Challenge Fund, a collaboration between Spirit of 2012 and Birmingham 2022. This Fund was designed to help build strong communities, improve wellbeing and empower inclusive participation in the arts. Playing Out’s focus on community connectedness was a key strength and fit well with Spirit’s priorities for this Funding Round.

Over three years, Warwick Arts Centre worked together with the community to deliver creative activity in Canley. They collaborated with residents of all ages, bringing disabled and non-disabled people together through regular workshops at community venues, schools and care homes. Playing Out had a strong co-creation approach in the development of its activities and engaged around 400 participants.

At the heart of Playing Out was a Community Steering Group. This ensured that local people were consistently engaged in the planning and development of the activities. The group played a key role in the production of three annual parades, the most ambitious event of the project. The idea to put together a community newsletter was devised by the group and was an effective resource for Canley residents to hear about the activities delivered as part of this project, as well as wider events. With 50% of the Steering Group identifying as disabled, the voices and experiences of disabled people were part of the co-creation of the project and its activities.

Towards the end of the grant, the Steering Group facilitated a community commission. The Canley Projects were a series of proposals (available to download on this page) produced by Assemble and the Playing Out team, which outline scoping for community spaces that could be developed in Canley, such as a series of public artworks. There was a strong appetite for many of the activities to continue in Canley beyond the conclusion of the funding from Spirit. The Community Steering Group continued to meet after the project formally ended in 2023. The outdoor summer cinema programme returned for 2024, and the Canley Parade and Big Lunch successfully ran in 2024 and 2025.

In 2024, Playing Out was nominated for a Museum and Heritage Award, under the category of Community Engagement Programme of the Year.

Impact & Learning

Key achievements

  • 263 community sessions were delivered across visual arts, poetry, movement, music for over 7,000 people.
  • 27 local events were supported, including Pop-Up Cafes, fetes and celebrations.
  • 3 Outdoor Cinemas were hosted, with over 500 people attending the September 2023 screening.
  • 600 art packs were delivered to local residents, for people to get creative at home.
  • 11 partnerships were developed across community venues, schools and care homes.
  • 40,000 Canley Newsletters were compiled and distributed across 10 issues to all homes in the area.
  • 3 Canley Parades were hosted, gaining momentum over each iteration. The final Spirit-funded parade in June 2023 saw 130 residents joining in to walk the parade route, waved on by 280 more from doorsteps and the pavement.
  • Increased pride for residents in the community and their place within it, rising from 65% to 92% feeling positively.
  • 43% more residents noted a higher happiness level and 97% of participants answered that they felt better about their life and future as a result of being involved in this project.

Key learning

Valuable learning was gained through each of the funded projects and can be read in more detail in the project reports. Challenges included ambitious bidding without the necessary local infrastructure, unclear definitions of ‘infrastructure’ and under-developed partnerships. Collectively, Neighbourly Lab outlined lessons from the Volunteering Cities projects in their final report, summarised below.

Partnerships:

  • Sustainable collaboration took time, careful planning and trust building with local, often small, organisations and partners.
  • Council involvement was often impacted by external pressures such as from COVID-19 and cost-of-living.
  • Many cultural organisations lacked capacity or understanding to take advantage of volunteer support and sometimes needed coaching and support on volunteer management.
  • Tensions existed with larger volunteer organisations wary of competition. Focusing on hyper-local groups often proved more effective.

Accessibility:

  • Prioritising inclusion from the beginning, through allocated staff and resources, led to wider reach and a more consistent experience for volunteers.
  • Incorporating social and in-person activities (such as coffee mornings, buddy systems) helped make participation more inclusive and was valued by volunteers.

Diversifying Volunteers:

  • Creative outreach strategies increased the diversity and retention of volunteers, but measuring outcomes was challenging. Collecting demographic data proved complex and raised concerns over intrusiveness.

Delivery, set-up and legacy:

  • Delivery teams faced the realities of building infrastructure from scratch. Hiring, outreach, training, policy development, and coordination were more time-consuming than anticipated and targets in the bids were often over-ambitious.
  • While projects all demonstrated strong groundwork, sustaining infrastructure post-grant remained a challenge. Transition planning and external funding are essential to sustain gains beyond the Spirit grant period.
  • Funders supporting projects of this nature should support honesty about limitations at the application stage and encourage transparent reflection of challenges.

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