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Theory of Change

Theory of Change

Our Theory of Change sets out the ways we plan, participate and evaluate so that our funding creates long-term, lasting change.
You can click the button below to download a printable version.

Theory of change


Spirit of 2012 was set up to recreate the pride and positivity that defined the 2012 London Olympic and Paralympic Games. We give funding to projects that leave a social legacy, with the ultimate aim that:

chaotic triangular pattern Individuals and communities thrive irrespective of their background


organised city scape We contribute to a society set up in a way that enables everyone to flourish


We believe that enabling people to participate in a wide range of inclusive activities, and engaging together in their communities, will:

  • Improve the wellbeing of individuals, communities and society as a whole
  • Improve perceptions (including self perceptions) and attitudes towards disability and impairment
  • Lead to greater social cohesion and understanding

We can measure these benefits at an individual, community and organisational level: people, places and projects.

3 stick figure people waving
We commission projects that improve wellbeing outcomes for individuals
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The projects we commission use the spark of events to create happier communities
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We deliver our funding in ways that also benefit our delivery organisations


We want our funding to help more people participate in the arts, volunteer, get physically active and come together as a community.

We've developed five principles for how we design funding rounds and how our projects drive their work forward:


Bringing together people from different backgrounds

Removing barriers to participation, particularly for disabled and/or disadvantaged people

Find out more about the social model of disability by clicking here 


Activities are fun and positive

Activities are high quality, credible and authentic

Beneficiaries have a say in how activities are run


Participation is regular

Clear pathways for continued engagement


Funding is responsive to local needs

Local people have agency and leadership roles

National and local organisations work in partnership


Projects teams are curious about what works

Project teams respond to learning

They are honest about what doesn't work


We fund activities across the UK that bring people together to be active, creative and connected in their communities.

Click on the buttons below to read more about our three project areas.