HomeFundingProjectsMoments to Connect – FestivalsConnect
Moments to Connect

FestivalsConnect

University of the West of Scotland
Grantholder

Research exploring how events can be used to improve EDI outcomes.

Project information

£29,925

Grant amount

February 2023

Date awarded

April 2023 – December 2024

Project duration

Scotland

Location

Project Detail

Project summary

FestivalsConnect was supported through Spirit of 2012’s ‘Moments to Connect’ Fund. The Fund was designed to explore how the major national events and moments of 2023 could increase social cohesion by connecting individuals and communities across social divides. Each of the projects was built around celebrating a different national moment.

The Centre for Culture, Sport and Events and the University of West of Scotland was awarded to £29,925 to conduct this research project. The project looked at events in Scotland at the macro, meso and micro level to better understand how festivals and events can be used to strengthen equality diversity and inclusion outcomes.

The project was led by Professors David McGillivray and Gayle McPherson, with research support from Naheed Akhtar and Dr Sophie Mamattah. The research consisted of an evidence review, then close work with organisers of several Scottish events to better understand their approach to EDI, including the 2023 UCI Cycling World Championships, Glasgow Mela, Piping Live!, and the Scottish Queer International Film Festival. Findings were presented as a ‘Playbook for Equality, Diversity and Inclusion’ which aims to support those responsible for planning, organising and delivering festivals and events to embed EDI from the outset.

Impact & Learning

Key learnings

Following their research, McGillivray & McPherson had the following advice for event organisers:

  • Try to ensure your objectives for equality, diversity and inclusion are ‘built in with the bricks’, or ‘baked in’ at the earliest stage of planning and delivery. For smaller community or cultural events without significant public funding to do this, the makeup of the organising body, committee or board can set out a set of principles or a manifesto that outlines realistic commitments.
  • Try to include dedicated equality, diversity and inclusion resources (staffing, finance and post-event programmes) in budgets at the contractual stage of the event lifecycle to ensure it retains a high-level prioritisation.
  • Try to articulate clear objectives, outputs and outcomes for equality, diversity and inclusion at the early stages of planning and update regularly through event delivery and post-event learning.
  • Employ or develop agents of change, or champions, in influential roles within the organising committee or equivalent to disrupt, lobby and advocate for the importance of equality, diversity and inclusion.
  • There will be tension, uncertainty and fear over how to cope with complex EDI issues that at times might seem impossible to resolve. Ask advice from expert representative organisations and your industry bodies to help navigate through challenging issues.
  • Everyone needs to start somewhere and it’s important to make that first step to address EDI issues. You’ll make mistakes but it’s important to reflect, revise and refocus should your event be recurring.
  • Festivals and events can’t possibly meet every person’s need, so it is important to take a balanced approach to inclusion to avoid tokenism.

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