Spirit of 2012 has awarded three new contracts for projects working with us ahead of our closure next year:
- Creative agency Nice & Serious will work with us on a project to tell the story of our last 12 years, producing a digital-and-print publication and film for our final conference on 22nd October 2025. As well as telling our story this work will support future users of our knowledge bank to understand the origins and impact of our work as they navigate our archive.
- As we look forward to high profile sporting events, like the Euros 2028 in the coming years, policy consultancy Public First will be conducting a new large scale public poll and producing a new report exploring the relationship between major events and national pride.
- The Centre for Culture, Sport & Events (CCSE) at the University of the West of Scotland will establish a research legacy network, bringing together a range of organisations in sport, disability and community engagement, to share ideas, plans and projects that are aligned with the Glasgow 2026 Commonwealth Games.
Ruth Hollis OBE, Spirit’s Chief Executive, said:
There are still a few crucial areas of work to finish in our final year and we are delighted to have these organisations with us to help bring these home. It is a pleasure to be working with the Centre for Culture, Sport & Events again, following the publication of their EDI playbook for major events and festivals. We expect thought-provoking insights to come from Public First’s polling on major events & national pride and look forward to doing some collective thinking with Nice & Serious on telling Spirit’s story as we look towards our final conference later this year.
Kate McLaughlin, Nice & Serious, said: “Nice and Serious are thrilled to be partnering with Spirit of 2012 to help tell the story of their impact—capturing over a decade of community, culture and connection sparked by London 2012. As a London-based agency with a mission to use creativity for good, this project feels especially meaningful. It’s not just about celebrating the past—it’s about shaping how the social legacy of major events can inspire change for years to come.”
Amy Price, Director and Head of Tech, Media and Telecoms at Public First said: “Major sporting and cultural events have a unique power to bring people together and shape how we see ourselves as a country. We hope this research will offer lasting insights for policymakers and organisers on how to create events that feel truly inclusive, unifying and impactful.”
Dr. Bryony Sharp, Lecturer at the University of the West of Scotland said: “We are delighted to be establishing a Research Legacy Network focusing on the social impact of Commonwealth Games 2026 made possible with funding from Spirit of 2012. Myself and Profs McPherson and McGillivray will lead this research network and have secured support and access from Glasgow 2026 Commonwealth Games.
“I will lead a research network that seeks to build on the convening power of Glasgow 2026 to bring together a diverse range of stakeholders who will be crucial to the creation of a sustainable legacy from the Games. The research network will document and analyse the social benefits being generated by organisations and local communities in, and around, Glasgow. We are excited to be working with the Organising Committee and Spirit on this important research.”