Bringing the Glasgow 2014 Commonwealth Games to young people across the UK – and bringing young people to Glasgow for the Games!
Impact & Learning
Key achievements
- StreetGames established 200 Commonwealth Games Pop-Up Clubs. 12,000 young people took part, supported by a further 281 young volunteers.
- Camp Glasgow reached 521 young campers, from 63 locations. 59% of attendees were male and 41% were female. These young people were spread across 63 projects from within the StreetGames network across England, Wales,
- Scotland and Northern Ireland. The total number of young people attending Camp was lower than the original target of 1,000, however, the duration of stay on average was longer, allowing for a meaningful level of engagement.
- All participants were able to attend at least one Commonwealth Games event, with some attending more than one event. In addition, a further 94 Commonwealth Games tickets were distributed and used by projects within the Scottish StreetGames network. This meant that over 700 young people attended the Commonwealth Games through this initiative.
- The vast majority of attendees (61%) said that they had never been to a major sporting event before, with the majority of those which had, having done so via the StreetGames Give and Go Campaign for the London 2012 Olympic and Paralympic Games. Anonymous feedback showed how this opportunity had inspired those young people attending. 78% said that it had made them more interested in following the Games. Over 80% of respondents rated the activities as either good/very good.
- 17 Young Advisors volunteered to support StreetGames staff at the Camp. The Young Advisors were all aged between 17-25 years and came from a range of different StreetGames projects. Feedback showed how their involvement improved their confidence and provided them with transferable new skills.
Key learnings
Attendance at major events can be out of reach for many. Young people benefited from the wide range of activities on offer through this project, and involvement in the Games allowed young people from all over the UK to connect. StreetGames re-visited this model in 2022 taking young people from across the UK to the Birmingham Commonwealth Games.
Whilst they aimed to take 1,000 young people to the Glasgow 2014 Commonwealth Games they released early on that a deeper experience for the fewer number of participants would have more impact.
The Pop Up campaigns were a particularly successful part of the project and StreetGames has continued to use them around other sporting events. As part of the Pop Up Clubs deliverers received free activation packs with new multi sports equipment to both deliver the interventions in their settings and enable them to take activations out into their target communities. Delivery organisations were very positive about including standard, high quality equipment packs as part of the offer that they could continue to use after the project had ended and fed back that they would have liked more.