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WOW: What Now?

WOW: What Now?

Spirit are partnered with the WOW Foundation to fund WOW: What Now?, a programme to develop WOW’s theory of change.

A theory of change will allow WOW to develop a framework for measuring, capturing and documenting their impact, and explore the ways in which its programme has turned the ‘moments’ of its festival events into a movement for change.

From 2016 to 2018 we saw the impact of WOW - Women of the World festivals on five UK cities, bringing women and girls together to share, learn, laugh and create. We are delighted to be supporting The WOW Foundation as they explore the next steps for WOW, extending the impact of the festivals into a lasting movement for change.

Ruth Hollis - CEO of Spirit of 2012

Throughout 2019 and 2020, WOW will deliver at least 10 one-day regional events as well as its 10th anniversary festival in London.

WOW: What Now? builds on WOW: Spirit and is involved in the Moment to Movement research, which is about creating long-term sustainable change.


Project Spend

1 Year

Project Duration

Further information:

  • Find out about WOW Spirit here
  • Visit the WOW Foundation website here
  • Read the WOW Report here