How can Spirit of 2012 reach project beneficiaries most effectively?
Toolkits & Guides
A deep dive by InFocus into the audiences of Spirit projects and how grantees can engage hard-to-reach people.
During the 3-year evaluation of the Spirit of 2012 between 2014 and 2017, inFocus Consultancy Ltd (inFocus) reviewed documentation relating to Spirit-funded projects to analyse the target audiences that they engaged with and the extent to which these audiences were ‘hard to reach’.
This 4-month research project built on the findings from the 3-year evaluation to explore in more detail who grantees are working with, how and why.
The research answers six questions:
- Who are Spirit grantees working with and why?
- What are the benefits and challenges of an open vs a targeted approach?
- Who did grantees find more challenging to engage?
- How did grantees reach their beneficiaries?
- How did funders influence who grantees worked with?
- How do grantees use data about beneficiaries?